Our approach is built upon ‘Truth Well Told’, a commitment and creative philosophy that dates back to 1912 when McCann was founded.
It’s an acknowledgment that insights must be at the core of everything that we do. And it’s an approach that ensures our communication remains authentic, relevant, and inspiring over time.
Uncovering data and insights to understand the unmet needs and opportunities that can inspire strategic and creative direction and influence decision-making.
Using insights to craft stories, messages and campaigns that define purpose, set direction, build culture and shape brand preference and perception.
Unleashing the power of creativity to deliver brand experiences that make a meaningful difference in people’s lives.
In-market assessment of brand performance to measure and track the effectiveness and success of brand experience activities.
We’ve completed LIF regulatory training covering the Nordics and we understand the nuances between these markets. We have in-house Danish medical writers and partner with native Swedish, Norwegian and Finnish writers as well.