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Truth About Doctors

At McCann Health Nordic, we are excited to announce the finalisation of the Truth About Doctors initiative.


Truth about Doctors is a global study, conducted across key markets, focused on gaining a greater understanding of doctors and improving communication with this critically important stakeholder group. The study has generated insights from 15 countries and 1381 doctors and specialists, revealing new challenges, opportunities and motivators. In a rapidly shifting healthcare landscape, where access to information and new technology is increasing at an unprecedented pace, these insights are critically important.


From a Danish perspective, the study represents a unique opportunity to address the needs of doctors in a local context and boost marketing initiatives that drive real value for this stakeholder group.


Study results will be available from mid-September


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